Kroger, for example, was one of the first retailers to adopt this practice. Many stories have made the rounds these past few weeks about retailers putting up plexiglass shields at their checklanes to protect consumers. Touching other people’s screens and devices is one thing, but interacting with actual people is something else entirely. Checkout-free retail will become the preferred norm it makes no sense that consumers will opt for the old way of doing things in the long-run when better, more contactless options, whether they be retailers’ own apps or inventions like Apple Pay, can take the psychological worry of what a point-of-sale terminal looks like under a black light completely out of the picture.ģ. Given the choice - touch a screen, enter your phone number for perks, etc. Apple Pay, in contrast, is only used by 9% of the population. (80% of consumers use them), followed by cash (79%), and then debit cards (59%). It is a capability similar to what Target and other establishments, like Starbucks and Chick-fil-A, have had in place for years, but Walmart’s announcement means the idea has now gone mainstream and that it likely will be what pushes the whole concept over the edge and across the entire retail industry.įrom here, other forms of mobile payment, beyond just retailers’ apps, will also become more mainstream.Īccording to a Bain study in 2018, credit cards are the most popular form of payment in the U.S. ” As opposed to touching screens or anything else, Walmart customers can now simply use Walmart Pay on the Walmart app to initiate payment by way of a barcode scan. Walmart announced, in a speed of light fashion, that its customers can now pay in store and pick up their order deliveries “ contact free. Grocery, like every product category before it, will finally go digital once and for all. Or, maybe, in other words, all the holdouts will finally realize what they have been missing. Maybe the fear of god is one hell of a motivator against the age old, silly argument of still needing to feel one’s avocados? Amazon seemingly cannot keep up with its grocery demand (which is just about the most un-Amazonian thing ever said), and even H-E-B has created a special order delivery service just for seniors. Target, a company who has historically struggled in grocery, has seen its grocery business explode.
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